How Real Estate Agents Help Homeowners Sell Homes | Real ...

Good agents make it look effortless but a lot of knowledge, expertise and strong networking skills are necessary for a home to sell quickly and for top dollar.

Sharing Market Knowledge

A good real estate agent knows local market conditions and shares this information with homeowners who want to sell. It is important to know what similar homes in the area have sold for recently and how each of these properties compares to the home about to be listed. In addition to sales price and property condition, it is important to know statistics such as how long were each of the recent sales on the market before selling. It is well-known that homeowners have a tendency to over-value their homes and a good agent will point out the reality of the market in order to get the home listed for a fair market price. In addition to pricing, good real estate agents have important contacts such as home staging professionals, cleaning crews and painting and repair experts who can help prepare the property to show in the best light.

Tried and True Strategies

In addition to preparing the property and pricing it right, real estate agents have the ability to list your property in the local Multiple Listing Service or MLS. With the advent of the Internet, this listing makes your property available for the world to see. As the vast majority of homebuyers start their home search online, it is very important that your home be listed in the MLS. Once it is in the MLS, it is automatically listed in other major directories such as Realtor.com, Trulia, Zillow and others. But most good agents do not stop there. Many will advertise your home in the local papers if that strategy is still effective and many will hold Open House to attract neighbors who might know a friend who is looking for a home in the area.

Networking

Networking takes many shapes. Established real estate agents have many contacts in the business who are quite interested in learning about a new listing on the market. Agents who work for a large company may have an advantage in that their network of agents is very large indeed. And why is agent-to-agent networking so important? It is important because in most cases when you list your home with an agent, it will be your agent or someone in your agent?s network who finds the right buyer. Today, networking is even more extensive and many agents rely on Twitter and Facebook and other forms of modern, social networking.

The Multi-Faceted Agent

So, in today?s world a good real estate agent is a good listener, knows the market backwards and forwards and shares this information with the homeowner. The good agent has good contacts such as home staging experts, home repair experts, termite companies, plumbers and lenders who will help make the real estate sales process as smooth as possible. Beyond this, a good real estate agent today needs to be Web savvy and possess top-notch networking skills.

Source: http://www.foundationsocialchange.org/200-how-real-estate-agents-help-homeowners-sell-homes.html

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