Sacrificing Web Standards for Short-Term Gain?

When I saw 4ormat?s TechCrunch post, ?Bootstrapped Startup Saves Over $100K by Dropping IE,? I first called shenanigans, but then congratulated them on their brilliant marketing ploy. They might as well have titled the article, "Startup Saves Over $100k in Marketing Costs by Pretending not to Work in IE?. I tested 4ormat's admin site in IE10 and used the IE developer tools to bypass the page block in IE9, and it works just fine. They probably saved another $100k by not testing in Opera (try loading the signup page in Opera). Reading the numerous kudos and criticisms in the comments, it did get me thinking about what browsers you should target for your site. I?ve grown up on a diet of Zeldman?s Web Standards First and that the belief that the web is for everyone. That?s what makes the web great. For someone to advise otherwise is bad for business and short changes the community of the web.

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